PENGEMBANGAN DESAIN KEMASAN KERIPIK MENGGUNAKAN METODE QUALITY FUNCTION DEPLOYMENT (QFD) (STUDI KASUS PADA UKM MPOK IMEH)

Mpok Imeh Chips is an Independent small business that produces Balado cassava chips in Jakarta, where are packaged using plain plastic so it has unattractive impression. This research focuses on developing packaging designs following customer desires the quality function deployment (QFD) method. Based results of study, known customer's requirement for chip produced by UKM Imah includes functions to protect product, a medium size. The form standing pouch. Cassava made polypropylene transparent packaging. There product information design based house (HOQ) QFD and uses materials, size (14 x 22) cm, weight 250 grams, illustration, pouch packing, description label shown front view shows visualization chip's packaging, there some about including name, net weight, address producing party halal logo. On back shown, composition, storage rules how used expiration date product.